a quiet moment after the holiday rush

A family sitting together and laughing while looking at a printed photo in a warm living room.
Capturing the heart of why we create and tell stories.

Days Right After Thanksgiving

always slow me down in the best way. Once the kitchen is clean and the house finally settles, I find myself thinking about the moments we try so hard to hold onto. The laughs that show up without warning. The small scenes with family that remind us why we create in the first place. These are the memories that stick. These are the moments that matter.

As I look back on this year, I keep returning to the people I had the chance to work with. Students finding their footing, creators sharpening their voice, professionals finally stepping forward with a story they are ready to tell. I am grateful for every one of you. You trusted me with your work, your ideas, and in many cases a piece of your personal journey. That means a lot.

We are about to step into December, which usually brings a mix of pressure and possibility. This time, I am choosing purpose over pressure. I want to close out 2025 with clarity, and walk into 2026 feeling grounded, more intentional, and ready to build with a renewed creative spark.

If you are reading this, I hope you take a moment to pause today. Breathe a bit. Let the quiet settle. The year is not over yet. There is still room for good work, honest reflection, and a fresh reset.

Wishing you and your family peace this Sunday and a steady start to the week ahead.


About Alexis J. Estevez | AJE Media
Alex is a Los Angeles-based video editing and branding coach, helping professionals and creators upskill and gain confidence. His practical, no-fluff coaching sessions are designed to get you creating smarter and faster. Based in Los Angeles, available globally online. Check out Alex’s 5-star Google reviews: https://www.google.com/search?q=alex+the+video+editor#lrd=0x80c2c17f56dc2019:0x6b4dfc533ae714f7,1

BrandCoaching #VideoEditingCoach #LosAngelesCreators #StorytellingCoach #CreativeGrowth #ContentCreatorsLA #EndOfYearReset #AlexEstevezCoaching

why i no longer serve the wrong clients

There was a time when I believed every paying client was a blessing. Rent was due, mouths to feed, and hey—wasn’t this the grind? The dream? But over time—and one especially draining experience—I learned that saying “yes” to everyone was quietly destroying my business, and worse, my spirit.

I’ve worked with dreamers who didn’t have goals. Narcissists with “big ideas” that had no vision. Broke micromanagers who demanded the moon but couldn’t deliver trust or a payment on time. The client who ghosted me after months of disorganized feedback wasn’t my biggest problem.

I was.

Because I was still clinging to the hope of closure. Still explaining myself to someone who had already demonstrated what they valued (hint: not me).

That was the moment I drew a line. Not in anger, but in clarity. I cleaned out the hard drive. Cleared the email threads. And most importantly, cleared the emotional clutter. I finally said:

“I no longer serve people who drain me, disrespect my time, or undervalue my vision.”

And guess what? That’s precisely when the right people started showing up:

  • Students who respected my time.
  • Clients who trusted the process.
  • Projects that actually felt like progress.

It wasn’t magic, it was alignment. Whether you’re a fellow creative, a parent balancing work and legacy, or a freelancer trying to scale, check that you:

✅ Pre-qualify your clients like a home loan. Check affordability and verify alignment.
✅ Set boundaries upfront. A simple onboarding doc can save you hours of heartache.
✅ Stop chasing ghost clients. Silence is an answer.
✅ Audit your energy. Who drains you? Who fuels you? Track income and impact.
✅ Serve future you. That’s who you’re building for.

Today, I only partner with people building real value—students serious about growing, business owners with a plan, parents chasing freedom for their families, not vanity metrics. I’ve stopped serving control freaks and validation seekers. I’ve started showing up for visionaries.

If you’re an aspiring video editor, a busy parent, or a storyteller seeking mastery, I’m here to help you skip the years I spent stuck in survival mode.

I teach Adobe Premiere Pro video editing classes not just for clicks—but because I believe video is the most powerful storytelling tool we have. And when used with clarity and purpose, it can move hearts, build brands, and leave a legacy. Just like what I’m trying to do for my own family.

Let’s cut the clutter, sync the timeline, and export your next chapter. Schedule a weekend session or consultation with me today:
https://calendly.com/ajemedia/appointment