Premiere Pro lessons

a quiet moment after the holiday rush

Posted on by Alexis J. Estevez

A family sitting together and laughing while looking at a printed photo in a warm living room.
Capturing the heart of why we create and tell stories.

Days Right After Thanksgiving

always slow me down in the best way. Once the kitchen is clean and the house finally settles, I find myself thinking about the moments we try so hard to hold onto. The laughs that show up without warning. The small scenes with family that remind us why we create in the first place. These are the memories that stick. These are the moments that matter.

As I look back on this year, I keep returning to the people I had the chance to work with. Students finding their footing, creators sharpening their voice, professionals finally stepping forward with a story they are ready to tell. I am grateful for every one of you. You trusted me with your work, your ideas, and in many cases a piece of your personal journey. That means a lot.

We are about to step into December, which usually brings a mix of pressure and possibility. This time, I am choosing purpose over pressure. I want to close out 2025 with clarity, and walk into 2026 feeling grounded, more intentional, and ready to build with a renewed creative spark.

If you are reading this, I hope you take a moment to pause today. Breathe a bit. Let the quiet settle. The year is not over yet. There is still room for good work, honest reflection, and a fresh reset.

Wishing you and your family peace this Sunday and a steady start to the week ahead.

About Alexis J. Estevez | AJE Media
Alex is a Los Angeles-based video editing and branding coach, helping professionals and creators upskill and gain confidence. His practical, no-fluff coaching sessions are designed to get you creating smarter and faster. Based in Los Angeles, available globally online. Check out Alex’s 5-star Google reviews: https://www.google.com/search?q=alex+the+video+editor#lrd=0x80c2c17f56dc2019:0x6b4dfc533ae714f7,1

BrandCoaching #VideoEditingCoach #LosAngelesCreators #StorytellingCoach #CreativeGrowth #ContentCreatorsLA #EndOfYearReset #AlexEstevezCoaching

how i helped a disney avid editor become fluent in premiere pro

Posted on by Alexis J. Estevez

Two cartoon robots wearing boxing gloves, representing Avid and Premiere Pro facing off in a friendly battle — symbolizing the transition between editing platforms.
When Avid meets Premiere Pro: a lighthearted take on the real-world challenge of switching editing platforms and how Alex the Video Editing & Branding Coach can help make the leap smoothly.

Avid to Premiere Pro: real results, real growth.

In today’s evolving video-editing landscape, many editors are facing a forced transition: they may have worked for broadcast networks or production studios using Avid Media Composer, but their companies are now migrating to Adobe Premiere Pro. That shift can feel daunting — even for seasoned editors.

One of my recent students, a studio editor at Disney with deep Avid experience, came to me with exactly that challenge. She was confident in her editorial skills, but the software change threatened to slow her down. Together, we created a targeted learning path that bridged her existing strengths to Premiere Pro fluency fast.

Why experienced editors still struggle with a software change

Transitioning from Avid to Premiere isn’t just learning new labels and panels. It’s changing your workflow, mindset, and habits. Even editors with decade-long careers can get stuck. They know what to do, but the how is different. According to recent analysis, mastering workflow and tool-mapping is more important than hours spent in tutorials.

My approach: live, one-on-one, project-based

With this student and others, I use a simple yet effective formula:

  • We work live (either in-person or online) so you’re editing with me, not just watching me edit.
  • We build your real project step-by-step, not generic drills.
  • I focus on workflow, structure, and speed because in 2025, editing faster is nearly as important as editing well.

In this case, my Disney-editor student picked up Premiere Pro in four sessions and went from hesitation to efficient editing, trimming, organizing media, and exporting confidently for broadcast and online platforms.

Why this matters for editors and creators

Whether you’re an industry-seasoned editor or a YouTube creator just starting out, the right workflow makes all the difference. After working together, this student left a note that perfectly captures the result: “I already feel less worried about migrating — I can keep pacing my work without missing deadlines.”

If you’re moving from Avid to Premiere or you’re new to editing and want a structured sprint to get you moving, here’s how it works for you:

  • Pay-As-You-Go Coaching: One-on-one, tailored to your pace.
  • 4-Lesson Coaching Package (8 hours total): The most efficient path to real-world results.
  • In-person in Los Angeles or online anywhere.

👉 Book a free 15-minute discovery call to see if this fits your goals and schedule: https://calendly.com/ajemedia/appointment

Based in Los Angeles, available globally online. Check out my 5-star Yelp reviews:
https://www.yelp.com/biz/alex-the-video-editor-tutor-los-angeles-3?osq=Alex+the+Video+Editor+%2B+Tutor

About Alexis J. Estevez | AJE Media
Alex is a Los Angeles-based video editing and branding coach, helping professionals and creators upskill and gain confidence. His practical, no-fluff coaching sessions are designed to get you creating smarter and faster.

#PremierePro #VideoEditing #LearnEditing #AvidEditor #BroadcastToCreators #AlexEstevezVideoEditingandBrandingCoach #AJEmedia #LosAngeles #Adobe